About Us

About Us: Who We Are & What We Do

Founding Story & History

Primary Motivation and Founding Journey

Sector Context and Observed Gap

The motivation behind founding this consultancy was based on a recurring and systemic gap observed across the NGO and development/ humanitarian sector.
Working with international NGOs, national organizations, and donor-funded programs, it was very clear that NGOs had serious challenges in their ineciencies, compliance risks, donor dissatisfaction, and missed opportunities for long-term institutional strengthening.

Founding Idea and Vision

The idea started by establishing a consultancy that is considered as a link between NGOs and donors, supporting organizations to have the capacity/ skills to manage grants—not just funds—through integrated, practical, and innovative solutions.
The vision was to move beyond one-off training or high-level advisory and instead provide end-to-end support that strengthens systems, people, and processes.

Limitations of Existing Solutions

At the same time, the sector does not have one integrated platform that combines strategic consultancy, operational shared services, and tailored capacity building—delivered with a holistic understanding of both NGO constraints and donor expectations. Existing options were scattered: large consultancy firms were very expensive and don’t understand day-to-day realities, while training platforms focused on isolated skills without addressing organizational gaps.

Key Milestones in the Journey

The journey has several key milestones:
- Sector gap analysis and needs assessment which will include CSOs, medium, and large NGOs to identify recurring pain points related to donor compliance, grant management, financial management and organizational eiciency.
- Design an integrated service model that combines consultancy, shared services, and tailored training under one platform.
- Involve sector experts to ensure relevance, credibility, and practicality.

Core Values

Key Core Values

Integrity

Delivering our services ethically and transparently.

Collaboration

Partnering, networking and working well with sector peers.

Excellence

Delivering training and consultancy engagement with the highest quality standards.
This means that we will have a clear scope of work; we will provide practical tools/ kits and evidence-based recommendations.

Adaptability

Organizations have different operational modalities, encounter different constraints and opportunities. Therefore, our approach is lexible, tailoring innovative solutions suitable for organizational size, maturity, and funding structures.
Adapting our approaches to respond to the changing donor requirements, sector dynamics, and client feedback.

Accessibility and Fair Pricing

High-quality advisory, capacity building, and operational support should be accessible, not exclusive.
Our pricing model is reasonable and transparent to ensure its affordability without compromising quality.

Mohamed Abdullah, EMBA

20+ years’ experience working in the development sector with proven records of leading global initiatives | Nonprofit finance & strategy expert | ERP solutions , programs & orga-nizational performance management consultant.

Radwa Tarek

16+ years of progressive leadership experience with inter-national NGOs at national & Middle East levels | Strategic programs, donor engagement & funding diversification | Organizational capacitation for sustainability & scale.

Kholoud Abd Al-Fattah, MBA

12+ years driving financial strategy, 7+ in INGOs at national & Middle East levels | grants, sponsorships, budgeting, audits & systems optimization expert I Corporate governance, IFRS & local GAAP mastery| Automation leader empower-ing NGOs for compliance, eiciency & scaled impact.

Yousra Nasser

10+ years driving HR strategy across international NGOs & development programs | Recruitment, HR operations, HRIS, payroll & employee relations | Built HR systems, employee lifecycle management & leadership advisory on people strategy and compliance .

Our Team

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